Marketing

Marketing is much more than just selling a product.  A successful marketer identifies the right product for the target market; finds the right place to market that product; develops an appropriate promotional message; and prices the product to ensure maximum profit. 

For farm producers, different marketing strategies will be essential depending on whether you are marketing commodities to a wholesale market or specialty products direct to the consumer.  Click the links to the right to explore further.

Cornell Small Farms Program - Marketing Resources

Cornell Smart Marketing Newsletter